"I have Instagram, do I still need a website?" We hear that question a lot. The answer is yes. Social media and your website each do something different, and together they are much stronger than apart.
Social media: getting seen
On Instagram, TikTok and Facebook, you reach people who don’t know you yet. A strong video shows how you work, who is behind your business and why you are different. That builds trust before someone even becomes a customer. But a video also scrolls past quickly.
Your website: convincing and contact
Anyone who is interested looks for more: what exactly do you do, where do you work, what do other customers say, how do I get in touch? That answer belongs on your website. There you have all the room you need to convince, and that’s where a visitor requests a quote.
Why your website remains essential
- Your own place: on social media, the platform decides who sees you. Your website is yours.
- Found on Google: people looking for a service search on Google. There they find your website, not your latest Reel.
- Trust: a business without a good website quickly looks less professional.
- Everything in one place: services, past projects, reviews and contact, neatly together.
How to make them work together
- Put your videos on your website. A video on your homepage shows in a few seconds what text can’t.
- Point from your social media to your website: in your bio, in your stories and below your videos.
- One recognisable style: the same colours, the same tone and the same faces on your website and your channels.
- Make contact easy: anyone who lands on your website through a video should be able to call or fill in a form straight away.
- Measure what works: Google Analytics shows how many visitors come in through social media.
The best of both worlds
The strongest combination is a website built around your own images. Real videos and photos of your team and your work make your website more personal and more credible than stock photos. And people who have already seen your face on your website pick up the phone sooner.
Website and video from one partner
At BELG, we create short-form videos for social media every month, and we also build websites. That way your website and your channels fit together perfectly: the same style, the same images and one point of contact. Take a look at the websites we built or our video packages. Also read how customers find your website on Google.
Want your website and social media to work together?
During a free intro meeting, we look at what your business needs.
Book a free intro meeting