Outsourcing your social media: when is it worth it?

Many business owners start with social media themselves. A few photos, the occasional video. But as soon as things get busy, it goes quiet. When is it time to outsource your social media, and what can you expect?

Five signs it’s time

• You post irregularly, or haven’t posted for weeks.
• You know video matters, but you lack the time or gear to do it well.
• Your posts get little reach or engagement.
• There’s no plan: you post whatever comes to mind.
• You have no idea what works and what doesn’t.

What can you outsource?

Outsourcing your social media isn’t all or nothing. You choose what you hand over:

• Strategy and content marketing: a plan with goals, topics and a fixed schedule.
• Video production: professional videos, from idea and shoot to editing and colour grading.
• Social media management: captions, scheduling and publishing on your channels.
• Ads: showing your best videos to new customers. Read more about outsourcing your social media ads.
• Follow-up: reviewing the numbers every month and adjusting.

What it brings you

• Consistency: new videos are ready every month, even when you’re busy.
• Quality: social media content that looks professional and fits your brand.
• Online visibility: posting regularly helps you reach more people.
• Brand awareness: people recognise your business and remember your name.
• Time: you focus on your business, we focus on your social media.

What you keep doing yourself

Outsourcing doesn’t mean your business is no longer in it. On the contrary: you and your team remain the face and the knowledge behind the videos. You share your stories, approve the videos and give feedback. We take care of the rest.

What to look for in a partner

• A fixed price, set out in a quote in advance.
• One fixed point of contact you can simply call.
• Real work and real results to look at.
• Clear agreements on feedback and deadlines.
• Monthly follow-up, so you know what your investment delivers.

What does it cost?

At BELG you choose a monthly package based on the number of videos, from €600 per month for four videos, excluding VAT. Social media management and a monthly report can be added. Everything is on the page with the packages. Not sure about the format yet? Read how having Reels made works.