Outsourcing your social media ads: how it works and what it brings you

A strong video already reaches plenty of people organically. With ads, you decide who gets to see it: the right people, in the right region, at the right time. But advertising on social media takes time and experience. That’s why more and more business owners choose to outsource their social media ads.

Organic and paid: why you need both

• Organic videos build trust with your followers and show which topics work. That reach is free.
• Ads bring your videos to new people in a targeted way: in your region, within a certain age group or with certain interests. That makes things move faster.
• They work best together. You post organically first, see which videos perform well and put budget behind those. That way you advertise with videos you already know work.

Which platforms do we advertise on?

We advertise through Meta, the ad platform behind Instagram and Facebook, and through TikTok:

• Instagram: in Reels, stories and the feed. Ideal for short videos that stand out.
• Facebook: in the feed and between videos. That way you also reach a broader, often older audience in your region.
• One Meta ad manager: with one campaign and one budget you reach people on both Instagram and Facebook, and you immediately see which channel works best.
• TikTok: strong for reaching a younger audience with short, spontaneous videos.

You don’t have to advertise everywhere at once. Together we choose the platform where your customers are.

What do you outsource?

• Goal and strategy: do you want more brand awareness, more website visits or more enquiries? The goal shapes the campaign.
• Target audience: region, age and interests, so your budget isn’t wasted on people who will never become customers.
• Ad videos: a strong first second, subtitles and a clear call to action. The video itself makes the biggest difference.
• Setup and tracking: setting up the campaign correctly and measuring what it brings in.
• Follow-up: adjusting regularly. What works gets more budget, what doesn’t is stopped.

Why outsource instead of doing it yourself?

• Time: setting up, monitoring and adjusting a campaign is a job in itself.
• Less wasted budget: the wrong goal or too broad an audience costs money without bringing anything in.
• Better videos: with ads, the video decides whether someone keeps watching. Whoever makes the videos knows what works.

What does social media advertising cost?

The cost has two parts:

• The ad budget: this goes straight to the platform. You decide how much. You can start small and increase what works.
• Management and videos: setting up, monitoring and adjusting the campaigns, and the videos you advertise with.

The total depends on the number of platforms and campaigns and on how many new videos you need. At BELG, ad management is an extra option with a monthly package. Our packages start from €600 per month, and we agree on the ad budget together.

What to look for in a partner

• The ad account is in your name. That way you stay the owner of your data and results.
• Clarity about the budget: you know exactly what goes to ads and what goes to management.
• Results, not just views: look at enquiries, website visits and new customers.
• Monthly follow-up: reviewing the numbers together and adjusting.

How we get started

1. A free intro meeting at your place.
2. Defining the goal and target audience together.
3. Making the right videos or choosing from what already works.
4. Starting with a test campaign on a limited budget.
5. Reviewing the numbers and adjusting every month.

Not sure yet whether to outsource everything? Read when outsourcing your social media is worth it.