How do you grow your business on social media?

More followers, more reach, more customers. Every business owner wants to grow on social media, but few know where to start. Growth doesn’t come from one viral video. Good social media marketing is about a clear plan you keep up every month. Here’s how to approach it.

1. Know who you’re doing it for

Growth starts with your target audience. Who do you want to reach: local consumers, businesses, young people, families? The better you know your customer, the easier it is to make videos that customer responds to. A car dealer speaks a different language from an accountant or a restaurant.

2. Choose the right platforms

You don’t have to be everywhere. Choose where your customers are:

• Instagram: the best start for most SMEs, with Reels and stories.
• TikTok: ideal for quickly reaching new people, especially a younger audience.
• YouTube Shorts: short videos that also show up in Google.
• LinkedIn: strong for services and B2B.

One good video can often serve several platforms at once.

3. Focus on short video content

Short-form video is the fastest way to reach new people today. Platforms show short videos not only to your followers, but also to people who don’t know you yet. That means even a small business without a big budget can get lots of new viewers.

Also read why short-form video works so well for your business.

4. Be consistent

Consistency is the most important factor for growth. If you post every week, you build an audience that recognises and trusts you. If you post nothing for three months, you start from scratch every time. A fixed schedule, for example one or two videos a week, works better than the occasional hit.

In one of our cases, monthly impressions rose from 38,657 to 251,550 in a year, thanks to a consistent short-form strategy.

5. Show what others don’t

Why would someone watch your video instead of your competitor’s? Because you show something that otherwise stays hidden: how you work, who you are and the craftsmanship behind it. That makes people curious, and curiosity brings viewers.

6. Measure and adjust

Look at your numbers every month. Which videos were watched most? Where did people drop off? Which topics led to comments or messages? Use those insights to make your next videos even better.

7. Boost your best videos with ads

Got a video that performs well? With a small ad campaign you reach even more people in your target audience. That way you combine organic growth with targeted visibility.

Grow without losing your days to it

Coming up with a plan, filming, editing, posting and following up takes time. That’s why we take it completely off your hands. You get finished videos every month and one fixed point of contact. Take a look at our services or the packages.